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Train Your Sales Force To Sell
Without a qualified staff of salespeople, you will not be able to generate the sales you want and need for your business. Take these simple steps to ensure that your sales force is educated and trained on what sells.
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TOP SHELF TIP NO. 16
"Happiness resides not in possessions and not in gold, happiness dwells in the soul."
Democritus, Greek philosopher, 460-370 BC | |
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Educate
Without education on your product line or service, how can you expect your sales staff to know enough about your products or services to sell them? Dedicate several weeks for a new hire, and at least a day or two each year for every employee, to train salespeople on what your products and services are, what the features are, and how these products and services can help your customers.
Also, be sure to train them in how to sell effectively. Provide training manuals the salespeople can refer to whenever they need.
Question
Make sure your sales staff asks potential customers the right questions. Simply asking if someone is interested in your products or services isn't going to make a sale. Instead, focus on asking questions about the problems a potential client has that your products can fulfill.
Ask questions to get a "yes," not a "no."
Objectives
Your sales force should have an objective with each call they make, whether that's getting an appointment or closing the sale.
Commit
Your sales staff should ask for a commitment from each person who shows interest in your products or services.
Trust And Teamwork
Teamwork comes with sincerity, encouragement and being on the same page. Trust is something to be earned, not taken for granted. It's important to listen to what your team has to say.
You don't have to agree, just acknowledge that their opinion counts. Also, feedback on how you see it helps them to understand why you make the decisions you do.
Source: LifeTips publishes more than 80,000 tips to more than 3 million monthly viewers. For more information on a variety of tips, click here. | |
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Copyright 2005-2007 Promotional Consultant Today. All Rights Reserved. |
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