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Coaching - An Added Value Service
This week, Promotional Consultant Today is looking at three steps to help you begin offering coaching for your clients as an added value to your existing product or service. Coaching enables business owners to increase the maximum lifetime value of their customers.
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TOP SHELF TIP NO. 31
"What the world really needs is more love and less paper work."
Pearl Bailey, American singer and actress, 1918-1990 | |
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No matter how good or how comprehensive your products or services are, your customers will always want implementation support. They'll need someone to help them step-by-step through the process your product or service provides.
If they don't get coaching from you, they'll get it from someone else. If you don't offer the next step that will allow your customers to successfully implement or better use your products or services, then they'll find this support elsewhere. They'll turn to a life or business coach who can be there for them every step of the way.
Every Coach Needs A Program
While you might be offering a variety of coaching services and can probably coach all kinds of people on many different issues, you'll have more success if you offer a core coaching program. You can offer the program in a group setting or as one-on-one coaching. Whatever format you choose, make sure your coaching program has four important elements:
* It must focus on a very specific goal (Example: Better communication with your employees).
* It must have a specific timeline (12 weeks, 6 months, etc.).
* It must be based on a process you follow (system of steps or concepts).
* It must demonstrate a "tangible" result at the end of it.
To develop your own coaching program, start by asking yourself these questions:
* What goal would you like your clients to achieve as a result of your coaching program?
* What steps do your clients need to take to achieve this goal week by week?
* What tools and strategies can you use to help your clients reach their goal?
If you believe that you can't develop a coaching program and need to customize your coaching services for each client, and then develop a short-term training program based on an issue very common to your target clients. Then, as you deliver this coaching service, you get an opportunity to learn more about your clients, find out about their needs, and offer more customized long-term coaching solutions.
Source: Milana Leshinsky is an entrepreneur, author, and business advisor to independent professionals. Her book, Coaching Millions, shows how any expert and entrepreneur can add coaching to their business quickly. Founder of the Coaching Business Training Institute, she also runs virtual and live business building events for coaches. | |
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