|
|
Three Rules Of Appearance
There are three rules that all salespeople should use when deciding what they should look like to customers. If you do it right, people will start liking you without knowing really why.
Be Clean
As a salesperson you should never, ever appear dirty in any way. Dirt disgusts and repulses others. When a person is clean, we seldom notice it, but when we see dirt, we back off -- at the very least mentally.
Article continued below
| |
TOP SHELF TIP NO. 37
"The well-dressed man is he whose clothes you never notice."
M. Somerset Maugham, English playwright, novelist, 1874-1965 | |
|
|
*Clean Body. Make sure you body is totally clean. Shower every day and wash your face just before seeing a client.
If your teeth are discolored, go see your dentist. Beware of whitening systems that looks artificial.
If you are a man, shave. Beards and sales seldom go together.
*Clean Clothes. Always have clean clothes. Send your suits to the dry cleaner on a regular basis and inspect them before going out each day. Also, make sure your shoes are polished and your shirt or blouse is crisp.
If you are going to see a major client, consider taking a change of shirt/blouse and popping into the bathroom just before the meeting.
A useful tip is to wear a white shirt -- sweat shows up more prominently on colors. Sweat is both unpleasant and signals that you are nervous (even though you just might be hot). A nervous salesperson can be negotiated down.
Be Smart
Do not wear casual clothes unless you are in a particular form of sales where this is normal. A business suit is the normal sales attire.
Attire should never be shabby or worn. Always check for shiny, frayed or otherwise damaged clothes and get rid of it immediately.
Whilst looking the part, you should not be too smart. If you are wearing designer clothes with a very expensive cut, customers may think you are making too much money or trying to upstage them.
Get your hair cut and or styled regularly so it is neat and trim. People do not like buying from a wild-looking man or woman. Also pay attention to nails and other parts of the body.
Be Neutral
As a sales person you should look clean and smart, but you should not be loud (unless you are deliberately playing this card). If you wear bright clothes people will think you are trying to stand out and shine more than they do.
Remember: Your customers should be the center of attention, not you.
In other words a simple grey business suit and white shirt is often the best.
Be neutral in your smells, too. Do not smell like a perfumery. You should smell clean but little more.
If you are a woman, do not wear low-cut clothes unless you deliberately seek to distract men (and never do this when meeting married couples).
Source: Source: David Straker, author of five books and the website ChangingMinds.org, He is principal consultant of Syque, a consulting and publishing company. | |
|
|
|
|
| |
|
Copyright 2005-2007 Promotional Consultant Today. All Rights Reserved. |
|
|