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When The Going Gets Tough
You've heard all the headlines --- "rising gas prices, housing sales down, auto sales down, the escalating credit crunch, rising inflation, looming recession and possibility of stagflation." Not exactly the kind of news that makes you want jump out of bed in the morning, is it?
So what do you do? You could just roll over and go back to sleep; however, when you wake up the problem will still be there.
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"You can't fake quality any more than you can fake a good meal."
William S. Burroughs, American novelist, essayist, social critic, painter and spoken word performer, 1914-1997 | |
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So how do we process all this stuff when the going gets tough? You may be familiar with the answer: "The tough get going!" This famous quotation, attributed to Joseph P. Kennedy, father of President John F. Kennedy, could never be more applicable than it is today.
Regardless of outside influences and mostly uncontrollable variables, you still have business to do or to run, goals or a budget to make, bills to pay and a family counting on your success. Take the attitude that even in an economic slowdown, customers still need your products or services, and no one can satisfy their needs better than you.
In this edition of Promotional Consultant Today will explore five ways you can put these words into action. Tomorrow we'll look at four more tips.
Live by the Serenity Prayer. Accept the things you cannot change, have courage to change the things you can and the wisdom to know the difference. In business, the wind is either going to blow against your back or directly in your face, but rarely will it blow neutral. Remain calm and composed, and keep sailing full speed ahead through stormy seas.
Ignite the passion for what you do. Remember why you got into this business in the first place. Passion creates positive energy, which ignites and excites, whereas stress creates negative energy, which deflates and fatigues.
When you have a passion for what you do, you enjoy the process (your job) as much as the end result (your paycheck). Passion is contagious, lifting up your staff, co-workers and customers and producing better results in the process.
Commit yourself to personal and professional goals. Dreams are all about wanting, hoping and waiting for it to happen, whereas goals are dreams with a deadline. The two most self-defeating words in goal setting are "if only"; they provide a built in excuse. Write your goals down, visualize achieving these goals and live for them everyday.
Have a plan. "If you do not have a roadmap, any ole road will get you there."
Make sure, when working toward your plan, and on daily to-do tasks, the energy you exert has an economic benefit and gets you closer to your goal; otherwise it's wasted energy. Set mini-goals with mini-timelines and stay laser focused, ignoring distractions that sway you off track.
Work the plan. While having a positive attitude is important, only when it is coupled with positive activities will it bring success. Your plan should include sales, marketing and public relations components to attract the business that you deserve.
Source: Michael Guld is an author, speaker, entrepreneur and radio commentator. He is the president of The Guld Resource Group and creator of "Talking Business with Michael Guld," airing on Central Virginia's Public Radio. | |
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Copyright 2005-2007 Promotional Consultant Today. All Rights Reserved. |
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