|
|
|
Marketing Strategies For The Introvert
If you are an introvert, you may have difficultly when it comes to marketing your products or services. However, many of us have both introverted and extroverted qualities, so finding alternatives to extroverted marketing can be helpful even if you are not a true introvert.
Introverts are often defined as those who gain energy when alone but lose it when interacting with others, while extroverts are exactly the opposite.
Article Continued Below | |
sponsored by:
PROMOTIONS EAST
|
TOP SHELF TIP NO. 101
"Friendship--is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything."
Muhammad Ali, former three-time World Heavyweight Champion, 1942- | |
|
|
The typical introvert prefers deeper conversations to small talk, and often likes to listen more than to speak.
Successful marketing does require talking to people; however, trying to force yourself to participate in activities that make you uncomfortable will usually backfire. Instead, identify your own personal comfort zone and try to work from within it.
Yesterday and today, Promotional Consultant Today will explore ways to help you find you personal comfort zone and adapt typical marketing activities to a more introverted personality.
Prepare What To Say
Whether you are attending an event or making a follow-up call, plan out what you want to talk about. This type of preparation gives you time to reflect on what you wish to express and explore the best way to say it. A short list of topics for discussion or questions you want to ask, kept in your pocket or by your phone, may help you feel more grounded in your conversations.
Write Instead Of Call
It's true that it's usually more effective to contact prospective clients by phone than by e-mail or letter. But if calling makes you uncomfortable enough that you tend to avoid it, go ahead and write instead. You'll probably find writing notes and letters more productive when you use them to follow up with prospects who already know you, than if you try to approach an someone you don't know. To reach out to those you haven't met, you may need to establish connections first.
Establish Connections
Approaching people who have never heard of you to ask for their business is not a requirement for successful marketing. In fact, introductions and referrals will open many more doors than cold calls. Ask friends and colleagues to introduce you to people who may need your products or services, and spend time getting better acquainted with others who serve your target market. These collegial conversations will be both more comfortable and more effective.
Promote By Publishing
The focused, reflective nature of many introverts makes them excellent writers. Writing and publishing articles, a blog, reports and studies, or even a book can attract many prospective clients and boost your credibility.
When clients contact you and are already acquainted with your work, marketing conversations become more relaxed and intimate -- just what most introverts like.
Follow Up
There's one area of marketing at which introverts often shine. While extroverts typically enjoy meeting new people and find it relatively effortless to fill their marketing pipeline, they don't always do well at following up with the people they meet. Introverts, on the other hand, frequently excel at building strong relationships over time.
If you focus your marketing strategy toward staying in touch with people and getting to know them better instead of continually trying to seek out new contacts, you may find that your introverted style of marketing works better than what the extroverts are doing after all.
Source: C.J. Hayden is the author of Get Clients Now! Thousands of business owners and independent professionals have used her simple sales and marketing system to double or triple their income. Get a free copy of Five Secrets to Finding All the Clients You'll Ever Need by clicking here. | |
|
|
|
|
| |
|
Copyright 2005-2007 Promotional Consultant Today. All Rights Reserved. |
|
|